Fritha Land is an artist and illustrator living in Forres, Scotland. Her influences are the Rudolf Steiner community where Fritha lived as a child, her grandmother's cottage in the Scottish Borders and the Edinburgh Festival where Fritha spent much of her youth busking with her saxophone and running around with circus performers. Fritha studied for her Masters at Central St. Martins in Communication Design (Illustration) and holds a First Class Honours Degree in Tourism Management. Since selling balloons at a Warner Brothers Theme Park in the USA, she has had an ongoing obsession with cartoon animals. She studied their use in marketing junk food to children.

After 17 years working as a designer and illustrator in London, Fritha is setting up a gallery in Forres, Scotland, called the Rowan Gould Gallery, named after her best friend, also an artist, who died several years ago in Arnhem, Holland, after a battle with schitzophrenia.