Fritha Land is an artist and illustrator. Her influences are the Rudolf Steiner community where Fritha lived as a child, her grandmother's house and rambling garden in the Scottish Borders and the Edinburgh Festival where Fritha spent most summers as a teenager busking with her saxophone and running around with circus performers. She is also inspired by Pollocks Toy Museum, where she has spent a lot of time and organised various events, and Shoreditch circa 2003 - the era of the Mighty Boosh when she was living in a flat off Brick Lane. Fritha studied for her Masters at Central St. Martins in Communication Design (Illustration).

Fritha has been working as a designer and illustrator in London for some 17 years, first as a graphic designer in the City and then as a freelancer working for the likes of Jo Malone, Burberry, Lacoste, Deepmind, Facebook, McCann, Lida and many others. She has a first class honours degree and several medals for best dissertation and most outstanding graduate from Napier University Business School. She also has some experience in computer games and 3D digital animation.

She loves hanging out with her dog, writing fairy tales, road trips in her van, camp fires, wild swimming and making sculpture using found materials.

Fritha is working on a range of illustrated products and textiles.